Marketing & brand strategy leader based in Oakland, Calif.


Intro

I’m a marketer and brand strategist with over a decade of experience across a range of creative environments. No matter where I am, my North Star is finding that perfect harmony between brand/product, audience and creative form. You can apply that trifecta to marketing campaigns, to brand identity, to comms planning – all things I’ve found work well with a strategist’s touch.

Lately, I’ve been honing my skills as an integrated marketer, developing campaign strategies for a few notable clients including Nike, Spotify, Shopify and Epic Games. My sweet spot is working with a brand or product from identity and positioning through go-to-market campaign, but I’ll try anything once.


Select Work

01

A brand identity and launch campaign for Shopify’s enterprise offering

02

A full-funnel content strategy to get Tatum’s Jordans into the hands of his biggest fans

03

A brand strategy to get Apple Podcast listeners to pay for subscriptions

04

A campaign to announce the arrival of the Golden State Warriors to San Francisco

05

A refreshed brand identity for Shopify’s influencer platform