I’m was an associate strategy director at Instrument, where I focus on developing compelling brand identities, product positionings and integrated marketing campaigns for some of the leading tech and consumer brands today. In this role, I've managed cross-functional teams to deliver an array of work including a refreshed brand strategy and go-to-market campaign for Shopify for Enterprise, full-funnel content strategies for Nike and a product positioning and messaging framework for Apple Podcasts.

/ strategy lead from 2022 - 2023
/ senior strategist from 2021 - 2022

Clients: Nike, Jordan, Apple, Epic Games, Shopify, Spotify, Uber

As a senior strategist at Rapt Studio, I worked in partnership with experiential designers to conceptualize and execute branded spaces for corporate, retail and residential use. I developed the strategic approach for Figma's first HQ in San Francisco, Roblox's employee experience at their San Mateo HQ and Embarc Cannabis' retail journey across their California locations.

/ strategist from 2019 - 2020

Clients: Google, Figma, Allbirds, Roblox, Pinterest

As a senior strategist at GS&P, my focus was to help shape how creative ideas live out in the world through a research-backed and culturally-attuned approach to communication and campaign strategy. In this role, I worked on award-winning marketing campaigns for brands including Cheetos, Adobe, BMW and the Golden State Warriors.

/ strategist from 2017 - 2018
/ junior strategist from 2015 - 2017

Clients: BMW, Adobe, Credit Karma, Cheetos, Golden State Warriors

I spent the first couple years out of college working as the marketing manager for a nonprofit focused on increasing the number of women in executive leadership roles.